We evaluate each request with care and consider things like total number of attendees, audience size, reach and timing. Our goal with the program is to ensure we support communities across Atlantic Canada all year long.  Of course, budget plays a big factor when reviewing each request, and while we wish we could say yes to everyone, we unfortunately are not able to. Communication is also an important factor for us. We want to work together to ensure that we are able to support your communication goals while finding interesting opportunities to provide valuable and unique experiences for your attendees.

Each application will receive a score out of 1000 to further help us make a decision. We will be evaluating responses based on the following types of questions: location of community initiative, alignment with program (see three themes above), IDEA (Inclusion, Diversity, Equity, and Accessibility), activation and brand placement, speaking and networking opportunities, and sustainability.

When applying, we ask that you carefully complete each section and answer all questions to the best of your ability. Should you need to update a response on the form after submitting, you can send an email to info@alc.ca.

We review sponsorship applications quarterly, aligned with our fiscal year. Below are the deadlines and response dates for each application period.

Q1 (April-June): applications due December 1, response provided on January 1

Q2 (July-September): applications due March 1, response provided on April 1

Q3 (October-December): applications due June 1, response provided on July 1

Q4 (January-March): applications due September 1, response provided on October 1

While we wish we could say yes to every request, we do have certain funding restrictions in place.

Ineligible Organizations/Initiatives

• Cash or merchandise donation requests
• Grants, scholarships or bursary programs
• Education institutions or programs
• Religious institutions or organizations
• Trade shows
• Individual initiatives
• Individual sport and recreational teams/groups
• Travel expenses, trips or tours
• Advertising for fundraising or event support
• Personal gatherings or familial events
• Unregistered not-for-profit groups
• Political organizations and candidates
• Lobby or advocacy groups
• Vehicles, recreational or equipment purchases
• Professional societies
• Debt reduction and operating expenses
• Events outside of Atlantic Canada

*Community initiative sponsorship amounts vary and typically start at $2,500.