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Executive Profiles

DALLAS MCCREADY

                                                                         President and CEO

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About DALLAS MCCREADY

Dallas McCready was appointed President and CEO of Atlantic Lottery in January 2025. Prior to accepting the role of President and CEO, Dallas served as the organization’s Chief Strategy Officer.
 
Dallas holds a diploma in Business Administration from New Brunswick Community College and brings a unique combination of public and private sector experience to his role. Before his time at Atlantic Lottery, Dallas worked with companies like Spielo Gaming, Brunswick News and most recently, Inversa Systems as Vice President of Business Development. His public sector experience as Deputy Minister, Strategic Initiatives in the New Brunswick Executive Council Office positioned him to advance Atlantic Lottery’s already strong relationship both with its provincial shareholders and other stakeholders, first in his CSO role and now as President and CEO.

Dallas was born and raised in New Brunswick and has spent the past 30 years living in Greater Moncton. Passionate about volunteerism and giving back to local communities, Dallas currently sits on the board of directors for the YMCA of Greater Moncton and Friends of the Moncton Hospital Foundation. He is also a member of the New Brunswick Business Council.

In addition to volunteering, Dallas enjoys playing sports, travelling and spending time with his friends and family in his spare time.

WARREN CABLE

Chief Marketing Officer 

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About WARREN CABLE

Warren joined Atlantic Lottery in April 2022, bringing with him years of experience in eCommerce, marketing, customer experience, strategy and digital transformation.

Warren leads the teams at Atlantic Lottery accountable for brand and communications, channels, gaming and lottery. He feels it is the responsibility of he and his team to be the voice of the customer, to ensure they are getting the best experience possible and that their omnichannel journey is customized to their needs across the retail and digital ecosystem. Warren and his team also deeply care about building a connection with Atlantic Canadians and supporting local communities.


Before joining Atlantic Lottery, Warren held senior leadership roles with Rogers Communications, Canadian Tire and Rakuten Kobo where he worked at the intersection of physical and digital retail and worked to build digital as both a capability across organizations and as a part of the customer journey. He holds a Bachelor of Arts from Western University and spent a year in France for intensive French language immersion.


Warren and his family have spent time in Nova Scotia at their summer cottage for many years and recently decided to finally make the province their home. In his spare time, Warren can often be found playing tennis, taking in live music or in his constant pursuit of building the perfect mixtape.

BRIAN LORDON

Chief Information Officer

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About BRIAN LORDON

Brian Lordon joined Atlantic Lottery in 2019 as Vice President of Digital. He was appointed to his current role, Chief Information Officer, in 2021.

As Atlantic Lottery’s most senior leader in information technology, Brian is responsible for a talented team of people who implement world-class gaming and entertainment experiences for Atlantic Canadians. Brian’s objective is to make sure that Atlantic Lottery continues to leverage technology to stay a step ahead of the competition.

Brian has been using technology to help businesses compete for over 20 years.  He has held leadership roles at both J.D. Irving, Limited and Bell Aliant.  He has experience in business development, software development, finance, operations and research and development.  Brian is passionate about leadership, development of high-performance teams and partnering for success.

Born in Chatham, New Brunswick, Brian holds an MBA from the Sobey School of Business at Saint Mary’s University, a graduate diploma in applied I.T. and bachelor’s degrees in business and science (B.Sc. & BBA) from St. Francis Xavier University.

In his spare time Brian can be found with his wife and three kids in a rink, on a golf course, at a dance recital or at a baseball diamond.

 

ALISON STULTZ

Vice President, People and Culture

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About ALISON STULTZ

Alison Stultz joined Atlantic Lottery in 1992 and has been Vice President of People & Culture since 2013.

Alison’s team’s vision is to make Atlantic Lottery one of the best experiences of every employee’s career. She holds a Bachelor of Commerce from Dalhousie University. Her career path to Vice President of People & Culture included long stops in both communications and in marketing before joining the People division as a Director. In her current role, she is responsible for oversight and leadership of AL’s human resources and corporate social responsibility practices and programs.

A typical week for Alison includes enjoying family time with her children and husband. She also serves on the Board of Directors of LearnSphere.

MEREDITH KIDNEY

Vice President, Brand and Communications

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About MEREDITH KIDNEY

Meredith Kidney was appointed Head of Brand and Communications at Atlantic Lottery in 2021. With over 10 years at the organization in numerous marketing and e-commerce roles, most recently leading the Lottery team as Head of Lottery, Meredith brings a breadth of knowledge and experience to the role.

Responsible for marketing, communications and corporate brand and reputation, Meredith and her team work to bring a unified voice to market across all disciplines.

Meredith holds a Bachelor of Business Administration from UNB Saint John, where she also started her career working for NBTel.

Now settled in Salisbury, N.B. with her husband and two children, Meredith is involved with local sport and school-related organizations that provide children in the community a sense of well-being and belonging. Meredith and her family love to spend their free time playing sports or doing anything that requires being outdoors.

MICHAEL MACKINNON

Vice President, Product

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About MICHAEL MACKINNON

Michael MacKinnon has led a diverse number of teams across Atlantic Lottery since joining the corporation in 2009. With experience in corporate planning, IT business operations, hospitality, Lottery, and Gaming, Michael brings a well-rounded corporate expertise to his current role as Vice President of Product. In this role, he and his team strive to provide players with an exceptional experience when playing Draw, Scratch, Break Open, Video Lottery, iGames, Sports, and at Red Shores – our casino and racing properties. 

Michael was born and raised in Prince Edward Island and is a graduate of Holland College. He, his wife Michelle and son Alex have spent many happy years between New Brunswick and Prince Edward Island, both of which feel like home to their family.

An avid community volunteer, Michael has spent much of his free time over the years as a Rotary member, Junior Achievement PEI board member, Charlottetown Chamber of Commerce advocacy committee member, participant in the Georgetown Conference, as well as being involved in all aspects of Minor Hockey. Currently Michael volunteers as an Executive Board Member to his local golf club. 

JOEY CORMIER

Vice President, Channels

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About JOEY CORMIER

Joey Cormier joined Atlantic Lottery in 1993, holding numerous leadership roles in marketing, product management and eCommerce prior to becoming Vice President, Channels in 2020.

As Vice President, Channels, Joey is responsible for leading a talented team of employees across Atlantic Canada.   The Channels team strives to deliver great customer experiences and commercial value across land-based and eCommerce distribution networks to meet the continually evolving expectations of our valued players.

Joey holds a Bachelor of Commerce from St. Mary’s University and is a Communication & Advertising Accredited Professional.

Much of his free time is spent with family and on the baseball diamond as a competitive youth baseball coach. Joey has lived in Atlantic Canada all his life and takes great pride in working for a company that returns 100 per cent of profits to our local communities. 

MAUREEN WOJICK

Vice President, Customer Engagement

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About MAUREEN WOJICK

Maureen Wojick joined Atlantic Lottery in 1998 and has since worked in nearly every retail product and marketing area in the organization.  In her current role as Vice President Customer Engagement, Maureen brings several decades of leadership experience, product knowledge and marketing expertise.

Maureen holds a Bachelor of Public Relations degree from Mount Saint Vincent University and believes building strong teams and partnerships are key to delivering innovative solutions and great results.

She and her talented team help to guide the organization’s customer engagement approach with a strong focus on quality customer experiences and industry leading healthy play practices.  

Born and raised in beautiful Cape Breton, Maureen, her husband and their three sons have now called Moncton home for more than 25 years.  Maureen and her family cherish the Atlantic Canadian way of life and she takes great pride in being able to use her professional expertise the help drive business results that give back and have a meaningful impact in the Atlantic region.

JENNIFER RICHARDSON

Vice President, Risk & Assurance

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About JENNIFER RICHARDSON

Jennifer joined Atlantic Lottery in 2016, bringing with her several years of experience in auditing and risk management. Since that time, she has held progressively senior roles on the Risk & Assurance team prior to her appointment of Vice President, Risk and Assurance in 2024. In this role, Jennifer oversees a team of risk and assurance professionals whose ongoing commitment to transparency and integrity supports the organization’s goals of providing regulated and reliable products to Atlantic Canadian adults. Jennifer also provides risk and assurance guidance to the Executive Team and the Audit Committee of Atlantic Lottery.  She reports directly to the Chair of the Audit Committee, ensuring the highest level of independence as required for her role.

Jennifer holds a Bachelor of Arts degree from Saint Thomas University and the Certified Internal Auditor (CIA) designation.

Outside of Atlantic Lottery, Jennifer and her husband enjoy spending their time outdoors, whether it’s on hiking trails, ski hills or early morning beach walks. 

 

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